Adventure With Purpose

Sam Cox is an adventurer, expedition leader, and former Royal Marines Commando. His work explores human performance, endurance, and the mindset behind achieving ambitious goals in the world’s toughest environments.

Sam Cox is an adventurer, expedition leader, and former Royal Marines Commando dedicated to exploring the limits of human endurance and performance. Through polar journeys, ultra-endurance challenges, and leadership programmes, he helps individuals and teams build resilience, operate under pressure, and push beyond what they think is possible.

A career as a Royal Marines Officer laid the foundation for his approach to planning, discipline, and adaptability. Today, Sam applies those same principles across extreme environments, from polar crossings to remote training operations, where performance and mindset are tested in real time.

For Sam, expeditions are not about chasing extremes, but about understanding them. Each journey serves as a proving ground for preparation, decision-making, and resilience under pressure.

Beyond the field, he shares those lessons through speaking, leadership training, and expedition projects designed to help others perform with clarity, confidence, and purpose in demanding situations.

Everything Sam does is guided by three core values: discipline in preparation, curiosity in discovery, and a relentless commitment to exploring what is possible.

Sam Cox, Royal Marines, after the jungle in Brunei on a military exercise.
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Sam Cox speaking on a stage at the Armchair Adventure Festival about his Antarctic expedition.
Sam Cox speaking about resilience at the Snow Show.

Keynote Speaking

Sam Cox’s talks explore how leadership, trust, and resilience create high-performing teams in complex and high-pressure environments. Drawing on his experience as a Royal Marines officer and expedition leader, he shares practical lessons on how individuals and organisations can perform effectively under stress, adapt to change, and sustain motivation through uncertainty.

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